On the Move
Moving offices can be a challenging time for everyone involved – so why not have a little fun with it? Kāinga Ora were keen to have a special little campaign created that could work easily across a variety of media.
![On the Move v2a_6.jpg](https://images.squarespace-cdn.com/content/v1/610b43a982e65721654d1960/35160d57-2d5a-48ce-90ce-85526e8b87ef/On+the+Move+v2a_6.jpg)
![On the Move v2a_2.jpg](https://images.squarespace-cdn.com/content/v1/610b43a982e65721654d1960/3439c4d5-a900-4feb-aabf-a5177c5da432/On+the+Move+v2a_2.jpg)
![On the Move v2a_4.jpg](https://images.squarespace-cdn.com/content/v1/610b43a982e65721654d1960/6b98bb13-4cba-4b1b-951c-ab27f585ee1e/On+the+Move+v2a_4.jpg)
![On the Move v2a_5.jpg](https://images.squarespace-cdn.com/content/v1/610b43a982e65721654d1960/b9eaeae6-9c3a-4e30-8626-3e0d4a8d5eb4/On+the+Move+v2a_5.jpg)
![On the Move v2a_7.jpg](https://images.squarespace-cdn.com/content/v1/610b43a982e65721654d1960/4bae68ce-badd-4813-a5ff-7482db7b0b5a/On+the+Move+v2a_7.jpg)
![On the Move v2a_8.jpg](https://images.squarespace-cdn.com/content/v1/610b43a982e65721654d1960/262a9dfb-3317-4478-9d7d-2a4add1ec661/On+the+Move+v2a_8.jpg)
![On the Move v2a_9.jpg](https://images.squarespace-cdn.com/content/v1/610b43a982e65721654d1960/74cffa48-a1e9-4bea-a2e7-66090a035d44/On+the+Move+v2a_9.jpg)
Being a government agency, the design needed to be simple enough to be recreated internally, but also put a smile on the dial of all who see it. Despite some of their staff initially being unsure about the need for a mini-identity, by the time it was rolled out they saw it as an invaluable communication tool and didn’t want to see it go. If that’s not success, I don't know what is!
Completed at Insight Creative with Brian Slade and Edwin Hooper.