Whaiora, the pursuit of wellbeing

Whaiora — natural goodness made easy — is a unique, New Zealand-made natural smoothie blend. Whaiora means ‘the pursuit of wellbeing', and it’s this mantra that took the Whaiora whanau on a quest around the world to source the finest ingredients. The result is a product that perfectly combines whole foods and science, with an identity that embodies the values of kaitiakitanga. With the design of a premium brand that appeals to lifestylers in New Zealand and Asia while also staying true to its Maori roots, this brand is ready to take on the world!

Miraka Ltd

Design by Sarah Turner, Holly Doucette, Penny Egerton and Ash Stephens (Good Graphic Design/Legend). Illustrations by Kelly Thompson. Copywriting by Sam Clemerson. Web development by Firebrand. Photography supplied by client. Videography by Milk & Honey Media. Completed June 2018.