Life Pass, a mountain of moments

The last time a pass of this magnitude was offered was over a decade ago, so needless to say we needed to come up with something spectacular! Essentially, we had to convince people why a Life Pass was worth investing in. The answer was obvious — because a Life Pass would guarantee you a mountain of moments, and a lifetime of laughter. We were inspired by the reflections in skiers’ goggles. This lead to bright, eye-catching colours and specially-commissioned imagery that focused on the intimate moments we share with friends and family on our great maunga. With our help, RAL smashed their estimated sales — that's gotta count for something!

Ruapehu Alpine Lifts

Design by Sarah Turner and Ash Stephens (Good Graphic Design). Photography by Martyn Davies, directed by Ash Stephens, Sarah Turner and Kim Manunui. Web development by TimeZoneOne. Completed September 2016.